About > My values
THE STORY OF THE
LOGO
The dinosaur
The dinosaur represents my beliefs. Since birth, I have been an outgoing and creative guy.
Dinosaurs are such majestic beings that, still nowadays, fascinate people and invade our imagination. Actually, they are still alive…from the dust, to our palpable dreams.
This also is my purpose: to use horizontal thinking and whisper key content to people. Because when you catch the silence, a hearth-felt whisper can change the world.
Memoirs from a little drawer
I began my artistic path when I was a boy. In fact, where there was a pencil, there was a white wall in danger.
Twenty years later, my grandma recovered from ashes two years of drawings, kept with love in her house. Looking through these old “masterpieces”, I noticed a recurring pattern: a yellow dinosaur perfectly reproduced on each sheet of paper with the same colors and shapes.
That day I told to myself: «Now I know what is gonna be my future project logotype». That’s how the famous yellow dinosaur has branded Chick’n’Mango project.
MY VALUES
Accountability
I believe that establishing a trusting and transparent relationship is essential to clinch business agreements and develop positive collaborations. I believe in ethical business and guarantee my partners a business relationship without any surprises.
Wellness - mens sana in corpore sano
I strongly believe in Wellness as a lifestyle. I regularly practice sport, live a fast-paced life and take care about my health. However, a healthy lifestyle is not just a hobby for me: it's a part of my personal branding.
Professionalism
I prefer to focus on few activities and do them well. I support my clients on every phase, always assuring the highest working standards. I believe that a mutual communication is important, that's why I appreciate any feedback. I know mistakes happen in business, but after all, the man who never made a mistake, never made anything.
Innovation
I am aware digital world is changing constantly. For this reason, I never give up learning and broadening my skills. My aim is to be always up to date at 360°.
WHY CHICK'N'MANGO
I wanted a catchy name, something that rock’n’rolled the world mind, uncommon and unique. But also it needed to be connected with my culture and homeland.
Chicken
As you know, I’m a lazy cook, which is very embarrassing coming from an Italian, and I eat every day almost the same dishes. One night I eat chicken and rice, and another what my friends call “slop”: a mix of tomatoes, tuna, Philadelphia light cream cheese and egg whites seasoned with ground cayenne and red pepper. Disgusting? I say delicious.
But the best part is that chickens in my hometown are superheroes! Padua (a north-eastern Italian city in Veneto) raises an ancient breed of small crested and bearded chicken called Padovana dal gran ciuffo. It is recognized in Italy as an indigenous Italian breed. The best hen in Italy.
Mango
Mango is a super cool food because of its blood sugar reducing properties and links to decreased cancer risk. While I don't necessarily like it, I can't deny the fact that I’m doing something healthy for my stomach and body.
Also, a mature mango is held by Ganesh as a symbol of perfection. In Hinduism, Ganesh is worshiped as the remover of obstacles, the patron of arts and sciences, and the god of intellect and wisdom. So, good luck Chick’n’Mango.
World, Chick’n’Mango is coming!