I am a marketing and communications specialist and this is my inspiring video CV. It represents an alternative way to communicate skills. I developed this video curriculum starting from the Bigs' communicative marketing strategy. In fact, companies like Apple and Nike adopt a winning advertising strategy which starts from Why - How - What. They never show their product's characteristics or qualities in their ads, because people buy the Why and not the What.
The video spreads my values and ethics: it is not showed what I can do (the What). It should rise curiosity and emotions, therefore leading people to discover my portfolio.
I strongly believe soft skills are qualities that make a difference during a job interview. Each person comes with their own unique set of soft skills which are difficult to teach, as opposed to technical abilities.
WHAT DO YOU THINK
What do you think about focusing on the Why in a video CV as a communication strategy?
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