What is McFIT?
#McFIT is a German #Gym chain with over 200 fitness centers in Europe. As the front runner for experience training, McFIT has built an empire founded on three pillars: innovation, transparency and trust.
ADDED VALUE FOR COSTUMERS
The power of price
The first winning force of McFIT is the price. With a standard subscription fee of €19.90 per month, you can train in gyms of varying sizes, from 1000 to 6000 sm.
This key point has other pros. The low monthly fee encourages customers to invest in personal trainers.
By supporting the development of personal trainers' careers, this policy drives clients to get more information on sports, body building, CrossFit and to be trained professionally by experts.
A tailor-made sport world for travelers
The second advantage a client receives when subscribes to McFIT is circularity. It is the biggest European low-cost chain of fitness centers and its customers can train in any of the company's gyms all around Europe without paying additional fees.
So, no need to stress out when you travel, because you will always have a McFIT location nearby.
The motivational environment
The third great asset of McFIT is experiential training. Subscribing to McFIT means jumping into a community of sporty fellows, but also being involved in a motivational process made possible by an amazing interior design, music, interactive media and streaming images.
Workout becomes a moment of entertainment which speeds up the achievements of the athletes.
THE MIDDLE-CLASS SPORTY PEOPLE HAVE ALREADY BEEN CONQUERED
The payoff
The low price policy implies some cons, such as very limited spaces and accessories in changing rooms which are crowded, especially during the evening, and the low quality Gym80 equipment.
Despite these two weak points, McFIT has no real competitors.
McFIT formula
Overall Italy is represented by family-driven gyms with high prices and no competitive services. McFIT bridges the gap, by making a clean sweep of other gyms, attracting their clients to its center.
The swift change of the market trend
Nowadays, people are willing to accept less services in return for a lower price and prefer more autonomy by doing "cybertraining".
It seems that McFIT has shortened the gap between price and services by offering the best tradeoff in the market.
WHAT DO YOU THINK
What do Italian gyms have to offer to avoid going out of business?
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