When you workout in the gym (and I personally do it several times a week), you probably never think of the clothes you use for your workout. But most of us buy special fitness clothes for this purpose.
The sports and fitness clothing market
Nowadays, the market offers a wide range of sport clothing: from low-priced items with a decent quality to nearly luxury ones. Some brands produce highly specialized and technical items, others call their products "fitness clothing", but there is nothing really sporty about them. Different workouts require different types of clothing... This fitness fashion world is pretty complicated, isn't it?
Meet the Firesign team
I decided to deepen the fashion world from the inside and visit the place where the fitness clothes of the Italian brand #Firesign are created.
I met Rocco Cosentino, the graphic designer, and Matthias Unterkircher Dalla Torre, the models maker and the clothes designer, who are responsible for the manufacturing process, and asked them everything I was curious about.
The third team member, Vili Gage, was not present at the studio that day. Vili takes care of one of the most complicated parts - she designs female clothing.
Strechability, wearability, breathability... Don't ask me what all this means. The video above is worth thousands of words. Check it out and get the answers to all your questions!
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