Music, design, training, shake them together and you will get John Reed Fitness! This new gym concept is already famous all over Europe and has finally come to Italy.
John Reed Fitness
On Friday the 11th of November, Chick'n'Mango visited the exclusive opening of the first Italian John Reed Fitness #Gym in Mestre. If you're not a VIP in real life, this gym will make you feel like one! John Reed is a branded premium gym of McFIT chain and you cannot access it with a standard member card.
The gym equipment
The gym equipment belongs to the German house Gym80, which is threatening market leadership towards their Italian competitor Technogym due to fast commercial expansion of the chain (they are opening about 2 centers every month in Italy). Gym80 equipment, in John Reed, is tailormade and fits perfectly with the interior design.
Are we in a fantasy adventure?
Buddha, dragons and mystic samurai master the rooms, while ancient African masks challenge your courage. Are you really sure you can train your calves wile under the watchful eye of these ancient gods?
DJ set and much more
Besides the suggestive design, John Reed Fitness is different from #McFIT because of a DJ console where famous DJs play music twice a week. On other days, don't be surprised to hear different soundtracks in different rooms of the gym.
The interview
I have interviewed Felix Lyss, the senior marketing and event manager of John Reed Fitness, who explained how the idea of McFIT has developed into John Reed Fitness. It has been also interesting to hear why they decided to open the first gym of the chain exactly in Mestre, instead of other bigger Italian cities like Milan or Rome.
Well, if you live in Europe, it's definitely worth it to try a workout in this magical place.
WHAT DO YOU THINK
John Reed Fitness merges together training and amusement and encourages social relations. How do you think this new gym concept will influence the workout of the future?
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