The event
At the beginning of December, Chick’n’Mango was invited to the official presentation of yourDIGITAL: an event where big-named speakers like Jacopo Mele (the president of Homo Ex Machine Foundation), Raffaele Gaito (an expert of growth hacking) and Giuseppe Noschese (a digital life coach expert in e-commerce consulting) explained the next horizons of digital market and how yourDIGITAL can play a significant role in it.
About yourDIGITAL
yourDIGITAL is an Italian company which unites the major digital transformation managers of the peninsula. In addition to the speakers quoted before, the team also includes: Fabrizio Trentacosti (famous for his project Trucchi Facebook), Andrea Postiglione (the founder of Mangatar), José Compagnone (a brand identity specialist), Gianluca Punzi (a SEO specialist), Federico Morello (an expert in public administration digitalization) and Gianluca Farina (a project manager and digital strategist).
This magical team of young people are on the market to lead the digital consultancy. The question is how will the Italian competitors react to this overwhelming power?
The digital transformation manager
The speakers have spoken a lot about a contemporary figure, the so-called "digital transformation manager". So I decided to deepen the topic and interview Raffaele Gaito, a partner of yourDIGITAL, to understand better what this profession is about and what its main characteristics are.
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